The Haut Saint-Laurent CLD unveiled its promotional tools for tourism under the theme «Nature et culture à volonté» bringing together over 140 tourism operators.
A tourist guide and the hsl-qc.ca web site provide an array of information about these various tourism businesses which are divided into eight categories.
These tools were developed following consultations that were carried out by the Haut Saint-Laurent CLD in recent months after the dissolution of Tourisme Suroît, explained Florence Bérard Executive Director for the organization.
« We had already followed up on some interesting initiatives, » she said, « during our participation at the Salon ExpoHabitation d’automne and the salon national de l’habitation, which had some 200 000 visitors pass through and learn about our region’s attractions. »
The Haut Saint-Laurent CLD had a budget of $88 000 to set up its 2016 tourism promotion campaign which was used to employ a development agent and design a guide and web site.
When exploring these tools, it becomes clear that agro tourism remains the biggest attraction in the Haut Saint-Laurent given that almost half the operators are to be found in this sector of activity, indicated Audrey St-Aubin, Development and Tourism Promotion Agent.
The web site provides links to the various operators that are registered. It includes a directory, an interactive map on which everyone can post their photographs via Instagram, as well as a section on Events and another showing five bicycle routes of different lengths.
Registration on the hsl-qc.ca web site was offered free of charge to tourist businesses in the region. It is also compatible with smart phones.
The CLD has used the launching of these tools to confirm its return to the Salon ExpoHabitation d’automne which will take place from October 20 to 23 at the Olympic Stadium.
Translated by Cathleen Johnston
